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December 09, 2009


Political Spending Hits $1 Billion This Year

In an interview with Media Life, Evan Tracey of TNS Media Intelligence says spending on political advertising will hit $1 billion this year, with two thirds of that going to issue ads.

The forecast for 2010: "Next year spending will spike with the continuation of the healthcare issue and heavier spending by Obama's political opponents, who will be looking to take advantage of his sagging approval ratings to sweep Republicans into office. Still, the recession may result in fewer campaign donations and smaller coffers than politicians have seen in years past."














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