The Sales Job Continues

Worth Clicking: Blasts from the past wound Romney

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December 22, 2009

The Sales Job Continues

Even after the health care bill passes the Senate, Democrats will need to persuade a skeptical public of the merits of the legislation.

Mike Allen notes that at their luncheon today, Senate Democrats "will get tips on selling health care that include focusing on immediate benefits, and the historic nature of the achievement."

In a memo to be presented to senators, Democratic pollster Mark Mellman argues: "The public continues to trust Democrats and the President over Republicans to deal with the issue. The news media has recently highlighted polls showing double-digit margins in opposition to the current healthcare plan. But these cursory stories ... often ignore the fact that a chunk of opposition to the current plan comes from those who support reform, but would like to see Congress go further."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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December 22, 2009