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January 28, 2010

Battle of the Pollsters

After Gary Langer of the ABC News polling unit rips into Public Policy Polling's survey methods, Tom Jensen fires back noting that organizations like Rasmussen and PPP "that are getting more and more public attention and showing themselves to be as accurate or better than traditional pollsters are a serious threat to the folks who used to have the marketplace to themselves..."

"One of the most amusing things Langer and others in his cohort claim is that polls should not be judged by their accuracy -- i.e. PPP, Survey USA, and Rasmussen are bad no matter how good their polls are at nailing election outcomes because he doesn't like the methodology. That attitude may still hold water in the small self appointed fraternity of elitist pollsters, but in our results oriented society most consumers of polls will continue to turn more and more toward organizations that have proven track records of accuracy."

Update: Scott Rasmussen also weighs in on Langer's complaints, noting "It's new media versus old media."


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