Democrats Must Sell the Bill to Voters

Worth Clicking: Blasts from the past wound Romney

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March 16, 2010

Democrats Must Sell the Bill to Voters

Prominent Democratic pollster John Anzalone says in a new memo that Democrats "can salvage political goodwill from the messy and electorally painful health care bill, but only if they invest the time and resources necessary to convince voters it was a good idea to pass the mammoth package," The Hotline reports.

"A survey conducted across vulnerable Dem districts shows most voters warm to the proposal once they learn more about it... Included in the poll were 92 districts held by Frontline Dems and Blue Dogs, districts where Dem incumbents would feel the most heat for supporting the legislation."

Key point: "After hearing about some of the benefits of the plan however, support for it among voters overall increases from 42% to 51%. Swing voters were particularly receptive to information about the plan, with their level of support rising from 35% to 50% after learning more about it."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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March 16, 2010