In a forthcoming New York magazine article on the Sarah Palin brand, Levi Johnston tells author Gabriel Sherman that "he is working on a memoir that would air the true story of the Palin household."
A brief excerpt from Mike Allen: "Sarah Palin is a singular national industry... This January, she signed a
three-year contributor deal with Fox News worth $1 million a year,
according to people familiar with the deal... Nowadays, for both poles
of the political spectrum but especially for the right, politics is a
business -- the entertainment business... It was Fox's Roger Ailes who had
the insight that the American right was an underserved market, one with a
powerful kind of brand loyalty."