April 25, 2010


Levi Johnston Writing Book on Palin

In a forthcoming New York magazine article on the Sarah Palin brand, Levi Johnston tells author Gabriel Sherman that "he is working on a memoir that would air the true story of the Palin household."

A brief excerpt from Mike Allen: "Sarah Palin is a singular national industry... This January, she signed a three-year contributor deal with Fox News worth $1 million a year, according to people familiar with the deal... Nowadays, for both poles of the political spectrum but especially for the right, politics is a business -- the entertainment business... It was Fox's Roger Ailes who had the insight that the American right was an underserved market, one with a powerful kind of brand loyalty."










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