"As political gambles go, it's a big and risky one: $50 million to test the proposition that the Democratic Party's outreach to new voters that helped make Barack Obama president can work in an election where his name is not on the ballot," the Washington Post reports.
"The standard rule of midterm elections is that only the most reliable voters show up at the polls, so both parties have traditionally focused on the unglamorous and conventional work that turns out their bases. But this year, the Democrats are doubling down on registering and motivating newer voters -- especially the 15 million heavily minority and young, who made it to the polls for the first time in the last presidential election."
Said Rep. Chris Van Hollen: "It's a great experiment to see whether we can bring out voters whose only previous vote was in 2008."