Michelle Cottle makes a good point about Sarah Palin's unconventional media strategy.
"The most obvious element at work here is that Palin operates not as a politician but as a celebrity... The rules are different for celebrities: Palin's megawattage enables her to command attention for every word and gesture, even as she largely stiff-arms The New York Times and Meet the Press. Similarly, candidates desperate for her endorsement are unlikely to (publicly) whine about whatever attention she dribbles their way, no matter how arbitrary or last-minute."
"Of course, unlike other categories of the rich and famous, political celebs (especially populist firebrands) cannot risk being seen as remote or out of touch. But here's where Palin's embrace of new media saves the day. Her perky, quirky tweets and chatty Facebook items make her fans feel as though they have a direct line to her--despite the oft-voiced assumption that Palin (like so many pols) does not write most (if any) of her own Facebook posts. Such is the beauty of social networking: It allows a public figure to avoid direct interaction with the public while promoting the illusion of personal connection and involvement."