The Huffington Post notes that while senior members of the Obama administration chide the media "for obsessing about the day-to-day temperamental swings of the American public, behind the scenes the White House has poured plenty of money into conducting its own public opinion polls. Through June 9, 2010, the administration, via the Democratic National Committee, has spent at least $4.45 million on the services of seven different pollsters."
"That total represents only 18 months into the administration. During the first 24 months of the Bush administration, the Republican National Committee spent $3.1 million on polling according to a 2003 study done by Brookings."