Worth Clicking: Blasts from the past wound Romney




August 17, 2010


Confidence in Newspapers and TV News at Near-Record Low

A new Gallup survey shows that no more than 25% of Americans have a "great deal" or "quite a lot" of confidence in either newspapers or television news.

Key point: "With nearly all news organizations struggling to keep up with the up-to-the-minute news cycle and to remain profitable in the process, Americans' low trust in newspapers and television news presents a critical barrier to success. The Pew report asserts that 80% of new media links are to legacy newspapers and broadcast networks, making clear that traditional news sources remain the backbone of the media. But so long as roughly three in four Americans remain distrustful, it will be difficult to attract the large and loyal audiences necessary to boost revenues."










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