Record Year for Political Ads

Worth Clicking: Blasts from the past wound Romney

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August 27, 2010

Record Year for Political Ads

A new analysis shows candidates running for state and federal offices have spent $395 million on commercials for the midterm elections, compared to $286 million spent at this point during the 2006 midterms, CNN reports.

It promises to grow dramatically in the coming weeks since most campaign ads aren't run until after Labor Day.

Also interesting: More than half of all commercials have been attack ads, and almost 70% of all commercials for the Senate have been negative. California, Florida, Pennsylvania, Alabama and Nevada are the top 5 states for negative ads this year.

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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August 27, 2010