Perry Proves Newspaper Endorsements are Irrelevant

November 07, 2010

Perry Proves Newspaper Endorsements are Irrelevant

Texas Gov. Rick Perry (R) beat challenger Bill White (D) "for an historic and unprecedented third four-year term by a whopping 13 points" but Mark McKinnon notes "what is really surprising is the way Perry won. Sure, he did all the traditional things well. He raised a ton of money. He honed a clear and compelling message and communicated it aggressively with great discipline. And he galvanized the Republican base. But, he also did something shockingly unconventional. He told the press to take a hike."

"Perry didn't receive any endorsements from the major newspapers in the Lone Star State. And, the governor went out of his way to make sure he didn't. Perry didn't attend a single editorial endorsement meeting -- knowing he would, therefore, be unlikely to gain any newspaper endorsements. And he didn't. Which is what he wanted."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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November 07, 2010