Palin's Shrewd Media Strategy

Worth Clicking: Blasts from the past wound Romney

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November 29, 2010

Palin's Shrewd Media Strategy

As the old-school media mocks Sarah Palin for her "swaggering reality-show antics and chatty tweets," Howard Kurtz says she "is executing a shrewd strategy that has catapulted her past potential rivals, co-opting the same media establishment she loves to denigrate. Even her recent hints about running for president -- if indeed she's willing to subject herself to constant journalistic scrutiny -- are designed to stoke interest in her now that midterm madness has faded."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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November 29, 2010