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April 15, 2011

Peek Inside the Re-Election Machine

President Obama's "fledgling reelection campaign is building a volunteer network with the audacious goal of contacting every single person who voted for him in 2008, as part of a reinvented voter outreach that will be as focused on smart phones in 2012 as it was on text messages last time," Mike Allen reports.

"Strategists plan to customize videos and other messages for the iPhones and other mobile devices of targeted groups of voters. They also envision 'virtual networks' among supporters' friends and families, so that millions of people will feel a personal connection to the campaign... Obama himself will not begin extended barnstorming until 2012."

Also interesting: "Democratic officials are intently focused on three states that Obama won last time -- Virginia, Colorado and Nevada -- that provide different paths to victory as an alternative to the traditional dependence on Ohio and Florida. But they are also trying to replicate the bold map strategy of 2008 by eyeing Texas, Arizona and Georgia - three states he lost last time - as potential targets."

Lynn Sweet: "The first Obama 2012 staffers will be sent to the early primary states of Iowa, New Hampshire, South Carolina and Nevada in May. ... Pushing back against Republicans in those primary states also gives Obama 2012 volunteers tasks to do in the run-up to the general election."


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