Political Ads Expected to Set New Record

Worth Clicking: Blasts from the past wound Romney

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June 22, 2011

Political Ads Expected to Set New Record

A new Moody's  report predicts that political advertising in the 2012 election cycle is "all but certain" to break records, providing a windfall for TV station groups, according to the Hollywood Reporter.

The study finds political ad revenue is expected to grow 9% to 18% over the $2.3 billion spent in 2010.

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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June 22, 2011