Gawker uncovered an amazing document written by Fox News chief Roger Ailes in 1971 when he served as a consultant to President Richard Nixon. The plan was buried within Nixon's presidential archives and explains how Republicans could circumvent the "prejudices of network news" and deliver "pro-administration" stories to television viewers.
Most interesting is why television was seen as the preferred medium: "Today television news is watched more often than people read newspapers, than people listen to the radio, than people read or gather any other form of communication. The reason: People are lazy. With television you just sit -- watch -- listen. The thinking is done for you."