An Early Look at 2012 Campaign Logos

Worth Clicking: Blasts from the past wound Romney

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July 04, 2011

An Early Look at 2012 Campaign Logos

With the caveat that Joseph Hughes thinks President Obama's 2008 campaign logo is in the upper echelon of brand marks -- "Nike territory. Apple territory. Volkswagen territory." -- he takes an interesting look at the logos currently used by the Republican presidential hopefuls.

"Overall, I would argue that, from a design perspective, nothing in these comes remotely close to the memorability inspired by the Obama icon. To be sure, though, that's a nearly impossible goal to reach. Still, no matter Obama's 2012 opponent, he or she will have to at least get close. If I had to pick a best and worst, my best would go to Huntsman and my worst to Pawlenty. Despite what I said about Huntsman's logo, there is a lot of potential. I'm curious to see where it goes -- provided the candidate is in the race long enough to go there. As for Pawlenty, that logo is just embarrassing."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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July 04, 2011