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October 19, 2011


Word Association with the Candidates

A new Washington Post-Pew Research Center poll looks at the first word that comes to mind for people when they hear the names Herman Cain, Rick Perry and Mitt Romney.

Predictable: Herman Cain has been quite effective at driving home his 9-9-9 tax reform plan (42 mentions) and businessman credentials (30 mentions), while downplaying his race (11 mentions).

Surprising: By far the most mentioned word in association with Mitt Romney was "Mormon" (60 mentions), followed by healthcare/Romneycare (17 mentions) and flip-flop (13 mentions). Another 11 people mentioned religion.

Bad sign for Rick Perry: While there were plenty of negative words associated with Romney, such as "boring" and "fake," the most extreme negativity was reserved for Rick Perry. After "Texas" (55 mentions), the most common response to Perry was "No" (16 mentions) and "Idiot" (15 mentions).












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