March 06, 2012


Advertisers Keep Bailing on Limbaugh

Think Progress notes that 26 companies have pulled their advertising from Rush Limbaugh's radio show in the wake of his slurs against a Georgetown law student.

John Avlon notes Limbaugh's radio bosses are "spooked" and "the exodus hasn't stopped."

Explained radio executive Laurie Cantillo: "This controversy will no doubt give Rush a temporary ratings lift, but it won't be worth the damage that's been caused in terms of loss of revenue and advertiser confidence. It is perceived by many as an attack on young women who represent the holy grail for ratings. Women 25-54 is the prize demo for most advertisers. Rush's remarks strike at the heart of the audience they're trying to reach, hence the apology. This is an audience that's already been in gradual decline on many right-wing radio stations, so Rush's gaffe compounds the problem."










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