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March 10, 2012


Advertisers Flee Right Wing Radio

Premiere Networks is circulating a list of 98 radio advertisers who want to avoid "environments likely to stir negative sentiments... They've specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity)."

John Avlon notes "the irony is that the same market forces that right-wing talk-radio hosts champion are helping to seal their fate. Advertisers are abandoning the shows because they no longer want to be associated with the hyperpartisan -- and occasionally hateful -- rhetoric. They are finally drawing a line because consumers are starting to take a stand."














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