Paul Begala: "The biggest reason negative ads are so ubiquitous in politics, but much less common in commercial advertising, is this: elections present a mutually exclusive choice. It is legal to buy a can of Coke and a can of Pepsi on the same day, but you can't vote for Obama and Romney in the same election. That mutual exclusivity pushes campaigns to frame the choice more sharply. Imagine if we had Cola Day once every four years -- and you were stuck with your choice for those four years. Coke would say Pepsi makes you fat; Pepsi would counterattack that Coke makes you impotent. And they'd go downhill from there."
"So the next time a public moralist starts lamenting the role of negative advertising in our political system, just explain that it's an outgrowth of the stakes involved. As the old saying has it, politics ain't beanbag -- and a political campaign isn't selling soft drinks. The outcome matters -- and influencing it is worth every negative word or image a candidate and his team can muster."
Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.
Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.
Goddard is also co-author of You
Won - Now What? (Scribner, 1998), a political
management book hailed by prominent journalists and politicians from
both parties. In addition, Goddard's essays on politics and public
policy have appeared in dozens of newspapers across the country,
including the Washington Post, USA Today, Boston Globe, San Francisco
Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science
Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.
PRAISE FOR POLITICAL WIRE
"There are a lot of blogs and news sites claiming to understand
politics, but only a few actually do. Political Wire is one of them."
-- Chuck Todd, NBC News political director
"Concise. Relevant. To the point. Political Wire is the first site I check when I’m looking for the latest political nugget. That pretty much says it all."
-- Stuart Rothenberg, editor of the Rothenberg Political Report
"Political Wire is one of only four or five sites that I check every
day and sometimes several times a day, for the latest political news
-- Charlie Cook, editor of the Cook Political Report
"The big news, delicious tidbits, pearls of wisdom -- nicely packaged, constantly updated... What political junkie could ask for more?"
-- Larry Sabato, Center for Politics, University of Virginia
"Political Wire is a great, great site."
-- Joe Scarborough, host of MSNBC's Morning Joe
"If I were on the proverbial
desert island and had only one web site to access, Political Wire would
-- Dotty Lynch, CBS News political consultant
"Taegan Goddard has a knack for digging out political gems that too
often get passed over by the mainstream press, and for delivering the
latest electoral developments in a sharp, no frills style that makes
his Political Wire an addictive blog habit you don't want to kick."
-- Arianna Huffington, founder of The Huffington Post
"Political Wire is one of the absolute must-read sites in the blogosphere."
-- Glenn Reynolds, founder of Instapundit
"I rely on Taegan Goddard's Political Wire for straight, fair political news, he gets right to the point. It's an eagerly anticipated part of my news reading."
-- Craig Newmark, founder of Craigslist.
Send your tips, memos, comments and suggestions to