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March 26, 2012

Why Obama Has Embraced "Obamacare"

After President Obama spent months fighting back against opponents' use of the term "Obamacare" as a pejorative for his health care reform law, the President and his team have begun to embrace the term in a reversal that is no accident, reports The Fix.

"What the White House and the Obama reelection team in Chicago clearly believe is that the Supreme Court case amounts to the opening of a new front of the message wars surrounding the health care law. And, if they lost the first fight because they played too much defense, now they are doing their damnedest to get on offense -- early and often... Embracing the term 'Obamacare' is a recognition that the president owns the law politically-speaking no matter what the court decides. That reality means he must re-define 'Obamacare' in the eyes (or, more accurately, ears) of the public. 'Obamacare' currently stands for everything people don't like about the law. The White House has to make it stand for all the good things in the law."

The campaign even launched a "I like Obamacare" Facebook page.


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