Get Political Wire by Email:



April 02, 2012


Romney Bets on Digital Advertising

Mitt Romney's campaign "thinks it has found a way to get its ads in front of the increasing number of voters who are not watching traditional television: Find these people online, and show them the ads there," the New York Times reports.

"The Romney campaign and a team of online behavior analysts have spent 18 months trying to fight television advertising's law of diminishing returns, sifting through data on the browsing habits of tens of millions of computer users as the campaign builds a richly detailed cache of potential supporters. In doing so, Mr. Romney's strategists are hoping to turn the Web into a political persuasion tool, signaling a shift in the way modern campaigns view digital advertising. It is no longer merely a supplement for traditional media like television. In some cases, it is a substitute entirely."












POLITICAL WIRE PODCAST

Political Wire Podcast Engaging conversations about elections and the political issues of the day. Subscribe via iTunes or RSS to get episodes automatically downloaded.



FREE NEWSLETTER




TRENDING VIDEO







PARTNERS










FOLLOW US