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April 06, 2012


Romney's Pop-Up Campaign Team

BuzzFeed notes that towards the end of each GOP primary, Mitt Romney has had a small SWAT team roll in: "For more than two months, the same half-dozen mid-level staffers have arrived, bedraggled, from the last major contest to take over the state's field and press operations."

"But the decision to run what are effectively pop-up campaigns in the primary states has the downside... they leave little behind. Romney never built the sort of large volunteer operation Obama's 2008 primary race assembled in important swing states like Florida and Ohio, and as the general election approaches, he's likely to be starting from scratch. Some local Obama offices, by contrast, have remained open continuously for over four years. And Obama's well-funded effort is already building for November. When Romney's staff moved out of its office in Iowa after a virtual tie in the caucuses in January, the Obama campaign opened an office in Romney's vacant headquarters."












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