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May 01, 2012


No More Positive Ads from Obama

With President Obama's latest ad combining a positive message about the president with an attack on Mitt Romney, Chris Cillizza warns not to expect any more positive spots this cycle from the Obama reelection campaign.

"Obama is in a somewhat similar -- albeit it slightly stronger -- position that Bush found himself at this time in 2004. The struggling economy has dragged down the current incumbent's numbers and two of his main legislative achievements -- health care and the economic stimulus -- are not popular with the American public... And, like Bush, Obama is a known commodity for voters while his opponents is not. And therein lies the opportunity for the incumbent... The best way to frame that devil you know/devil you don't know line of attack is through a sustained campaign of negative ads in swing states."












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