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May 03, 2012


Romney Avoids Spanish Speaking Media

McKay Coppins: "A full year after Romney launched his presidential bid, the campaign doesn't have a Spanish version of its website, nor has it hired a Spanish-speaking spokesperson. Romney boycotted a primary debate on Univision, leading to the event's collapse, and, to date, he has only done one sit-down interview on a national Spanish network. The apparent apathy has left Latino advocates -- and more than a few Republicans -- baffled, wondering whether the campaign has already written off one of the fastest-growing demographics in the country."

First Read: "Republicans are not on air on Hispanic media AT ALL so far, according to NBC/Smart Media Delta. President Obama, on the other hand, is going unchecked for two weeks, spending $435,000 - and $730,000 total so far this cycle - through mid-May with Hispanic media buys in Denver, Las Vegas, Orlando, Tampa, and Miami. If the president is wining by huge margins with Hispanics and women (more on that below), the math becomes very precarious for Romney. Look at those states where the president is advertising: Colorado, Nevada and Florida. Can Romney win the White House without winning at least ONE Western state?"












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