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May 04, 2012


Obama Strategy More Targeted This Time

Los Angeles Times: "If Barack Obama's first presidential campaign was part cultural phenomenon, part national movement, his second may look a bit more modest -- like a series of well-run Senate campaigns. Facing the reality of running as a bruised incumbent in a politically divided country, Obama's advisors say they are plotting a strategy that doesn't depend on a wave of support to lift the president's chances across the country. And it won't hinge on a single theme based on ideas such as 'hope' and 'change' that defined the campaign and captured the zeitgeist in 2008. Instead, the Obama campaign is prepping for a block-by-block, hard-slog approach. The campaign, which the president kicks off this weekend, will be tailored to swing states and key voters in those states."












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