Obama Re-Frames the Election

May 07, 2012

Obama Re-Frames the Election

First Read: "There were two things that stood out to us that the president tried to do in his stump speech during his official campaign kickoff events in Ohio and Virginia: (1) His attempt to answer - or re-frame -- the question, 'Are you better off than four years ago?' The Obama campaign knows that is a powerful question and a powerful argument against their campaign with a sluggish economy and they tried to pre-but it by asking, instead, "Will we BE better off" years down the road? It was the most important thing he tried to do -- and the first POSITIVE campaign ad from the campaign doubles down on this; and (2) He tried to paint Romney as an empty vessel, an unknown, just an investor, who will acquiesce and go along with whatever congressional Republicans will want to do."

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Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.

Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.

Goddard is also co-author of You Won - Now What? (Scribner, 1998), a political management book hailed by prominent journalists and politicians from both parties. In addition, Goddard's essays on politics and public policy have appeared in dozens of newspapers across the country, including the Washington Post, USA Today, Boston Globe, San Francisco Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science Monitor.

Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.

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May 07, 2012