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May 15, 2012


What if People No Longer Talk to Pollsters?

Pew Research: "It has become increasingly difficult to contact potential respondents and to persuade them to participate. The percentage of households in a sample that are successfully interviewed -- the response rate -- has fallen dramatically. At Pew Research, the response rate of a typical telephone survey was 36% in 1997 and is just 9% today."

Mark Blumenthal: "A reassuring finding for those who follow pre-election polling is that registered Republicans and Democrats 'have equal propensities to respond to surveys.' Similarly, the mix of Democrats and Republicans was roughly the same in both the standard and high-effort surveys. So a lower response rate, in and of itself, should not automatically skew a survey to either party."












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