Associated Press: "Online searches offer campaigns the simplest form of targeted advertising. When a voter searches on a candidate's name or a keyword that indicates interest in that candidate, campaigns will place ads next to the search. The ads offer a great return on investment because the campaign only has to pay for the ad if the voter actually clicks on it. By layering additional data about the person who clicked on the ad, such as their gender or geographic location, the campaign can tailor a very specific message to get that person's attention."
"People who have visited a candidate's website but left the site without signing up or making a contribution might start seeing display ads from the campaign urging them to do so. Campaigns will also place display ads on websites targeting a voter's interests unrelated to politics, such as nature or sports or cooking... A voter who has indicated an interest in a candidate and then views a video on YouTube is likely to see a 15- or 30-second ad, called a pre-roll... A box will appear after 5 seconds asking if the person wants to continue viewing the ad. Campaigns only pay for ads the viewer watches through to completion."
Taegan D. Goddard is the founder of Political Wire, one of the earliest and most influential political web sites.
Goddard spent more than a decade as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he was a policy adviser to a U.S. Senator and Governor.
Goddard is also co-author of You
Won - Now What? (Scribner, 1998), a political
management book hailed by prominent journalists and politicians from
both parties. In addition, Goddard's essays on politics and public
policy have appeared in dozens of newspapers across the country,
including the Washington Post, USA Today, Boston Globe, San Francisco
Chronicle, Chicago Tribune, Philadelphia Inquirer and Christian Science
Goddard earned degrees from Vassar College and Harvard University. He lives in New York with his wife and three sons.
PRAISE FOR POLITICAL WIRE
"There are a lot of blogs and news sites claiming to understand
politics, but only a few actually do. Political Wire is one of them."
-- Chuck Todd, NBC News political director
"Concise. Relevant. To the point. Political Wire is the first site I check when I’m looking for the latest political nugget. That pretty much says it all."
-- Stuart Rothenberg, editor of the Rothenberg Political Report
"Political Wire is one of only four or five sites that I check every
day and sometimes several times a day, for the latest political news
-- Charlie Cook, editor of the Cook Political Report
"The big news, delicious tidbits, pearls of wisdom -- nicely packaged, constantly updated... What political junkie could ask for more?"
-- Larry Sabato, Center for Politics, University of Virginia
"Political Wire is a great, great site."
-- Joe Scarborough, host of MSNBC's Morning Joe
"If I were on the proverbial
desert island and had only one web site to access, Political Wire would
-- Dotty Lynch, CBS News political consultant
"Taegan Goddard has a knack for digging out political gems that too
often get passed over by the mainstream press, and for delivering the
latest electoral developments in a sharp, no frills style that makes
his Political Wire an addictive blog habit you don't want to kick."
-- Arianna Huffington, founder of The Huffington Post
"Political Wire is one of the absolute must-read sites in the blogosphere."
-- Glenn Reynolds, founder of Instapundit
"I rely on Taegan Goddard's Political Wire for straight, fair political news, he gets right to the point. It's an eagerly anticipated part of my news reading."
-- Craig Newmark, founder of Craigslist.
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