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June 11, 2012


Is Likability Enough for Obama?

Politico: "As much as any other factor five months before Election Day, this is one that bedevils both presidential campaigns: How much can Obama count on his relatively high personal favorability ratings to buttress him against some of the worst economic and political conditions any recent incumbent president has faced?"

"The answer is elusive in part because the historical record is mixed on whether personal popularity can save a president. Even some Democrats suggest favorability may be only the equivalent of a tie breaker in a close race -- just enough to tip voters in his direction in the far-from-certain event that everything else is deadlocked."












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