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June 20, 2012


No One Wants to Read About Mitt Romney

McKay Coppins looks at web traffic for stories about Mitt Romney and finds they almost always lag stories about President Obama.

 "In a sort of controlled experiment, BuzzFeed's Andrew Kaczynski created two sets of similar, photo-heavy posts focused on the early lives of President Obama and Mitt Romney. One set focused on Obama's and Romney's childhoods, the other on Obama and Romney as young men. They were comparably promoted -- with all four posts featured on the site's front page, and pushed out into the social media sphere -- but in both cases the Obama-centric posts vastly outperformed those about Romney."














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