July 10, 2012


Romney's Identity Crisis

Charlie Cook: "If President Obama's campaign machine can define Mitt Romney before his own campaign even tries, my bet is Obama wins reelection."

"It seems the Romney campaign believes that any day or dollar spent talking about anything other than the economy is a day or dollar wasted... A willingness to fire the president, however, is only one step. Voters also have to be willing to hire Romney. If the challenger is deemed unacceptable, a potentially decisive slice of the electorate could reluctantly return to the incumbent. Voters' willingness to hire Romney is being severely damaged, at least in swing states, by the advertising efforts of the Obama campaign and Priorities USA, a pro-Obama super PAC. The ads are devastatingly tough, portraying the former Massachusetts governor as a private-equity version of Gordon Gekko, a heartless corporate barracuda who has made a fortune acquiring and looting companies, laying off workers, and ruining lives and communities."










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