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July 23, 2012

Breaking Down the Fundraising Numbers

First Read reports the Obama campaign "actually outraised the Romney campaign in the apples-to-apples comparison for the month of June, $45.9 million to $33 million. And it has more campaign money in the bank as of June 30, $97 million to $22.5 million, as well as a higher burn rate, 126% to 83%."

"But where Team Romney outpaced Team Obama was with the RNC vs. DNC fundraising ($39.8 million to $20.5 million) and the victory fund money. Why these distinctions matter, as we've said before: While the campaigns control the party/victory fund money, there are limitations in how they're able to use it. For example, coordinated party expenditures are limited to $21.7 million in this presidential contest."

"Overall in June, GOP presidential campaign entities (Romney camp, RNC, American Crossroads, Restore Our Future) outraised the Dem groups (Obama camp, DNC, Priorities USA Action), $99 million to $72.6 million. So again: The Obama campaign has more money directly in its control, and Romney will be the beneficiary of a lot of help from outside groups."


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