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July 24, 2012


Voters Do Not Like Targeted Ads

A new study from the Annenberg School for Communication found that 86% of voters do not want political campaigns to match ads to their interests.

New York Times: "The results of the study come at a time when national and local political campaigns are steadily increasing their use of technology that traditional marketers use to tailor advertising. For political campaigns, the process is called microtargeting. Information about voters -- like the charitable donations they make, the type of credit card they use and the Congressional district they live in -- is combined with voter registration records, and the result allows campaigns to send certain types of messages to voters."














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