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July 28, 2012


What It Takes to Win -- and Hold -- the White House

The New York Times reviews The Candidate: What It Takes to Win -- and Hold -- the White House by Samuel L. Popkin.

The author "has attempted to write a kind of management bible for the business of presidential campaigning. Polling, strategy and even a candidate's platform... are less important than organization: how a candidate parcels out authority, how his staff manages his time and attention, and whether his campaign can respond quickly to the chaos and shifting demands of the trail... Like any management guru, Popkin comes bearing case studies."














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