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August 27, 2012


Obama Continues Soft Media Strategy

President Obama gave an interview to Glamour magazine that will appear in the November issue, WWD reports.

"A woman's magazine like Glamour would not traditionally be in play for an interview with the President -- first ladies have been more their turf -- but agreeing to the interview is a mark of changing media strategies. The Obama campaign has recently been exploring alternative news outlets to press their message -- ESPN Magazine, People magazine and Entertainment Tonight have all scored interviews, much to the dismay of the White House press corps, who have not enjoyed the usual privilege of questioning the President since Aug. 19."












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