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September 01, 2012


What Political Reporters are Missing

Sasha Issenberg: "Over the last decade, almost entirely out of view, campaigns have modernized their techniques in such a way that nearly every member of the political press now lacks the specialized expertise to interpret what's going on. Campaign professionals have developed a new conceptual framework for understanding what moves votes. It's as if restaurant critics remained oblivious to a generation's worth of new chefs' tools and techniques and persisted in describing every dish that came out of the kitchen as either 'grilled' or 'broiled.'"

Issenberg's book, The Victory Lab, is out next week. If you want to understand how politics is practiced today, you really need to read this book.












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