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September 07, 2012


Romney Launches Blitz of 15 New Ads

Mitt Romney campaign "is putting out word that they'll launch 15 ads in eight swing states, targeting a range of local and national issues in the battlegrounds that will decide the election," Politico reports.

The ads will be available on Romney's YouTube channel.

"The intensity and geographic spread of Romney's advertising is a show of force for the GOP nominee, and the state-specific targeting is also a shift from Romney's ultra-nationalized message, so far. If Romney's financial advantage is going to move the dial against Barack Obama, this is the moment for that to happen: between the huge earned-media opportunity and the huge earned-media opportunity of the debates, when money and traditional political advertising has the best chance of breaking through."

Most interesting: Romney is still not running ads in Pennsylvania, Michigan or Wisconsin. The battleground did not expand.












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