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September 27, 2012


It's Not Undecided Voters Who Will Decide the Election

Ezra Klein: "This election will probably be decided by a tiny fraction of the electorate in eight or nine states. The undecided voters in those states are popularly portrayed as people who just can't make up their minds. But that's not quite right. They aren't so much 'undecided' as uninterested and, frankly, uninformed; in political-science parlance -- and SNL ads -- they are 'low information' voters."

Businessweek looks inside the mind of the independent voter.












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