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November 08, 2012


What Went Wrong for Republicans?

First Read: "Was it the candidate? (Was Romney simply ill-suited to win Midwest states like Iowa, Ohio? Remember, his primary/caucus performance in those states wasn't all that stellar, especially give the competition.) Was it his campaign? (You could argue that the Ford Field and Clint Eastwood missteps weren't things a winning campaign would do.) Or was it simply the party? (Akin/Mourdock certainly didn't help with women; the GOP has had a problem with Latinos since Bush's immigration reform went down to defeat; and the party's fav/unfav score in our NBC/WSJ poll reflects a major brand problem.)"

"The simplest answer is that it's probably all three -- the candidate, the campaign, and the party and we'd argue party image/brand probably had the most to do with it. Sure, a better candidate and campaign might have been able to overcome some of the structural issues. But the fact is, the party's brand/image is a structural problem."












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