December 08, 2012


Confessions of a Strategic Communicator

Rosa Brooks: "I must have sinned egregiously during a past life, because when I arrived at the Pentagon in spring 2009, I was handed responsibility for the can of worms known as 'strategic communication.' I was a newly minted political appointee in the Office of the Secretary of Defense's policy shop and no one, including myself, knew quite what I was supposed be doing with my time. But my résumé included a four-year stint as an opinion columnist for the Los Angeles Times. This apparently qualified me as a 'communications' expert, so strategic communication policy was deemed an appropriate addition to my murky portfolio."

"For the better part of the 27 months that followed, I spent much of my time trying to figure out whether strategic communication was an idea whose time had come, or a non-idea whose time should come to a rapid end."










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