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December 15, 2012


Microsoft Looks to Political Strategist to Battle Google

The New York Times profiles former Clinton strategist Mark Penn show is now in charge of "strategic and special projects" at Microsoft and "much of his job has involved efforts to trip up Google, which Microsoft has failed to dislodge from its perch atop the lucrative Internet search market."

"The campaigns by Mr. Penn, 58, a longtime political operative known for his brusque personality and scorched-earth tactics, are part of a broader effort at Microsoft to give its marketing the nimbleness of a political campaign, where a candidate can turn an opponent's gaffe into a damaging commercial within hours. They are also a sign of the company's mounting frustration with Google after losing billions of dollars a year on its search efforts, while losing ground to Google in the browser and smartphones markets and other areas."












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