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December 19, 2012


New Robo-Poll Firm Launches

Harper Polling launches this week with the goal of putting the Republican party "on parity with Democrats in the field of IVR polling - a term that stands for interactive voice response polling, commonly known as 'robo-polling,'" Politico reports.

"For several cycles now, Democrats have benefited from a high-volume, relatively inexpensive flow of survey data from the company Public Policy Polling, which takes hundreds of polls in any given cycle checking up on individual races and national issue debates. Some of those surveys are released to the public, while others are conducted for private purposes by Democratic campaigns and interest groups."














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