February 19, 2013


How Obama Shapes Media Coverage

President Obama "is a master at limiting, shaping and manipulating media coverage of himself and his White House," Politico reports.

"Not for the reason that conservatives suspect: namely, that a liberal press willingly and eagerly allows itself to get manipulated. Instead, the mastery mostly flows from a White House that has taken old tricks for shaping coverage (staged leaks, friendly interviews) and put them on steroids using new ones (social media, content creation, precision targeting). And it's an equal opportunity strategy: Media across the ideological spectrum are left scrambling for access."










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