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January 06, 2014


What's Next for Frank Luntz?

The Atlantic profiles GOP consultant Frank Luntz, noting that "politics hasn't been his principal business for some time: He still advises his friends here and there, but he no longer has any ongoing political contracts. (Corporations and television networks, not politicians, are his main sources of income.)"

"Luntz would also like to break into Hollywood as a consultant, but he can't get his calls returned. He can't figure it out. He thinks it must be a partisan thing. In every other industry, he says, 90 percent of his presentations result in a contract. But in entertainment, he pitches and pitches and pitches (he wouldn't tell me which studios or shows) and things seem to go well, but then there's some excuse. Not this time. Not the right project."














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