Get Political Wire by Email:



January 28, 2014


Targeted Political Ads Come to TV

Washington Post: "Dish Network and DirecTV on Monday announced a plan to jointly give political advertisers the ability to microtarget their ads down to the household level. That means that any of over 20 million homes in the United States will soon start getting highly personalized campaign spots that were meant just for them."

"Here's how it works: While your set-top box is idle, it'll tune into a channel that's playing the ad you're meant to see. It'll record the ad using DVR, then insert it into your regular programming while you're watching a show -- replacing or bumping the ad that was supposed to air instead. This can be replicated for any household that subscribes to Dish or DirecTV, so a political strategist can pick you out and feed you a unique message."














POLITICAL WIRE PODCAST

Political Wire Podcast Engaging conversations about elections and the political issues of the day. Subscribe via iTunes or RSS to get episodes automatically downloaded.


FREE NEWSLETTER




TRENDING VIDEO







PARTNERS











FOLLOW US