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February 16, 2014


Does Your Playlist Give Away Your Political Affiliation?

Pandora Media "plans to roll out a new advertising service next week that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings," the Wall Street Journal reports.

"How can it do this? The company matches election results with subscribers' musical preferences by ZIP Code. Then, it labels individual users based on their musical tastes and whether those artists are more frequently listened to in Democratic or Republican areas. Users don't divulge their political affiliations when they sign up for Pandora."














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