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March 01, 2014


Memos Show Efforts to Shape Hillary Clinton's Image

The Washington Post reports on the "cache of confidential communications" between Hillary Clinton and her political image-makers "detailing the strategic machinations behind her evolution from a political spouse to a political leader in her own right. The secret memos open a rare window into the meticulous and intense efforts to manage Clinton's public image during her and President Bill Clinton's tumultuous eight years in office."

"They describe attempts to cultivate influential journalists who could become 'fans' or 'Clinton surrogates.' They also detail a push to leverage the first lady's official travel and agenda to generate positive news media coverage, softening her image in the run-up to Bill Clinton's 1996 reelection campaign."

Politico: "Yet anyone hoping to divine insight into the true Hillary Clinton from the latest cache of documents is bound to be disappointed yet again."












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