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March 11, 2014


Obama Tries to Reach Young People in New Ways

President Obama will appear on "Between Two Ferns," an off-color online parody of celebrity interview shows with the comedian Zach Galifianakis, the New York Times reports.

The pop-culture appearance "is the latest public relations gamble that Mr. Obama and his aides have taken in their pursuit of new ways to deliver their message to the connected-but-distracted generation... Aides said Mr. Obama's immediate reason for subjecting himself to Mr. Galifianakis is to urge young people to sign up for health insurance on the government's website, healthcare.gov. As a March 31 deadline for enrolling for 2014 approaches, the White House is making one final push to try to increase the numbers."












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