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March 19, 2014


Voters Not Watching TV

"Voters increasingly are ditching live television in favor of streaming shows and movies on their smartphones or tablets, according to new research commissioned by digital firms and shared with Politico -- findings that suggest campaigns need to embrace new types of advertising to reach them."

"The survey... indicates that reaching key voters -- especially young people, independents and minorities -- will require campaigns to think beyond the typical 30-second live TV ad."












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